Six year old Max helping to change health service behaviours this winter

Six year old Max Carter is helping to pass on important messages to members of the public this winter about how they can help support our health and care system by making the best use of services.

Max is taking part in a number of films which are looking to help change public behaviour when it comes to choosing health and care services for different situations.

The films feature interviews with clinicians and other healthcare professionals from different settings across BSW and explain who should use services and under what circumstances.

The series of Max Carter Investigates films feature interviews with health and care colleagues from Chippenham Minor Injuries Unit, a Lloyds pharmacy, a Radstock GP surgery and even 111.

The films explain in a clear and entertaining way who should be using each service, what they can provide, and how they can help. They are designed to change public behaviour and pass on important messages in a simple way about how the public can help support health and care services through using the right setting for their needs.

The films will be shared across BSW social media channels over the coming weeks and will be available on our new Winter Portal at